M.i.h Jeans
M.i.h Jeans is a luxury denim brand by Chloe Lonsdale. Chloe’s godfather founded the brand in 1969, originally called Made in Heaven and it was the first British denim label and bought the signature Marrakesh flare to the UK. The brand was launched during the seminal rise of London’s youth counter-culture and the global emergence of jeans as the uniform of choice for the young, the hip and the rock ‘n’ roll. Chloe re-launched as M.i.h Jeans in 2006. Gemma worked as Creative Assistant to the Creative Director, her role covered graphic design, shoot production, design, layout, model casting, set design, visuals, creative direction and social media.
