New Balance

Grey Days campaign broadsheet newspaper, posters and postcards for New Balance. ‘Grey Days’ is an annual celebration of everything that New Balance represents. It was a month-long event that brought together the brand ambassadors and athletes for a range of special-edition products, events and stories that highlight the unique and timeless qualities of the colour grey.

A5 Postcards of talent, QR code on reverse that linked to New Balance competition.

A3 Double sided poster’s. Talent on front and product on reverse.